{"id":55,"date":"2022-04-03T22:38:02","date_gmt":"2022-04-03T22:38:02","guid":{"rendered":"https:\/\/pfr.com\/WP1\/?page_id=55"},"modified":"2026-04-24T18:34:22","modified_gmt":"2026-04-24T18:34:22","slug":"price-wizard","status":"publish","type":"page","link":"https:\/\/pfr.com\/WP1\/products\/price-wizard\/","title":{"rendered":"Price Wizard"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"98\" src=\"https:\/\/i0.wp.com\/pfr.com\/WP1\/wp-content\/uploads\/2022\/10\/PriceWizardBanner.jpg?resize=760%2C98&#038;ssl=1\" alt=\"\" class=\"wp-image-246\" srcset=\"https:\/\/i0.wp.com\/pfr.com\/WP1\/wp-content\/uploads\/2022\/10\/PriceWizardBanner.jpg?w=760&amp;ssl=1 760w, https:\/\/i0.wp.com\/pfr.com\/WP1\/wp-content\/uploads\/2022\/10\/PriceWizardBanner.jpg?resize=300%2C39&amp;ssl=1 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p><strong>Price Wizard\u2122 <\/strong>is a suite of industry\u2010scoped and multi\u2010factor <strong>neural network equity models<\/strong> that were pre\u2010trained to convert <strong>recently reported company fundamentals<\/strong> into a <strong>current estimated market price.<\/strong> It uses no future growth expectations, analyst estimates, or price momentum. In fact, Price Wizard input factors do not include price in any form, past or present. This program automatically performs an appraisal by simultaneously using common stores of value like earnings, cash flow, book, and dividends, along with critical modifiers such as industry, margins, debt, interest rates, and inflation, in order to determine a price.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How It Works:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Neural Networks<\/h3>\n\n\n\n<p>Our equity-pricing model uses <a href=\"https:\/\/pfr.com\/WP1\/our-technology\/neural-networks\/\" data-type=\"page\" data-id=\"49\"><strong>neural networks<\/strong><\/a> to learn how a stock\u2019s fundamental balance sheet data has been translated to a market price in the past, within the context of its industry group and economic sector. Common factors such as earnings, sales, margins, dividends, debt, book value, and cash flow are used to train our networks. A separate network has been created for each economic sector, and is used to estimate prices going forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Are Stock Prices Determined?<\/h3>\n\n\n\n<p>The latest quarter\u2019s information is fed into the neural net models to estimate current fair market prices for any stock. Our processing is carried out once a month and the results are delivered as a spreadsheet or as a database for use with TradeStation. These values can then be used in many ways.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Price Disparity is Predictive<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Any disparity between estimated prices and market prices is predictive of average future price trends six to twelve months in the future, and so has a multitude of uses. <strong>Price Wizard<\/strong>\u2122 prices lead to improved stock screening, aggregate estimates of ETF value, estimates of asset class value, risk management, and building internal index portfolios. During the 2000 stock market bubble, our model helped avoid being seduced by the herd (see picture).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/pfr.com\/images\/wiz1.gif?w=900&#038;ssl=1\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Price Aggregates<\/h3>\n\n\n\n<p>Each month Parallax aggregates Price Wizard prices by sector, industry, market cap, and asset style. We also estimate the median valuation of all US equities. When the median valuation is beyond 5%, the entire market usually responds over the next three months. Below are some example aggregate valuation results:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/pfr.com\/images\/wcharts1.gif?w=900&#038;ssl=1\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Industries in the red are overvalued, while those in the green are undervalued.<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/pfr.com\/images\/wcharts2.gif?w=900&#038;ssl=1\" alt=\"\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/pfr.com\/images\/wcharts3.gif?w=900&#038;ssl=1\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Price Wizard\u2122 on Bloomberg<\/strong> or FMP<\/h2>\n\n\n\n<p>You can get our international equity valuation application, <strong>Price Wizard<\/strong>, as an enhancement to the user&#8217;s <strong>Bloomberg Terminal<\/strong> directly from our <a href=\"https:\/\/pfr.com\/WP1\/parallax-shop\/\">online store<\/a>. The Bloomberg platform was chosen as a primary data source for our products because of its exclusive access to worldwide financial data, and because of its position as the leading institutional platform. For the first time ever, subscribers will be able to value equities anywhere in the world using our neural network model! Our product is written using Microsoft\u2019s .NET library, the C# programming language, and then linked to Bloomberg data servers through the Bloomberg desktop API.  We also recently added full support for Financial Modeling Prep&#8217;s APIs (FMP).  They provide a wide range of data at a lower price point that may be more suitable to smaller management businesses. <\/p>\n\n\n<style type=\"text\/css\">\n#foogallery-gallery-335.fg-masonry { --fg-gutter: 10px; }<\/style>\n\t\t\t<div class=\"foogallery foogallery-container foogallery-masonry foogallery-lightbox-foobox fg-center fg-masonry fg-ready fg-dark fg-border-thin fg-shadow-small fg-loading-default fg-loaded-fade-in fg-captions-bottom fg-hover-fade fg-hover-zoom2 fg-col3\" id=\"foogallery-gallery-335\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:true,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true}\" style=\"--fg-title-line-clamp: 0; --fg-description-line-clamp: 0;\" >\n\t\t<div class=\"fg-column-width\"><\/div>\n\t<div class=\"fg-gutter-width\"><\/div>\n\t\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/pfr.com\/WP1\/wp-content\/uploads\/2022\/10\/pwizv4.jpg\" data-caption-title=\"The Price Wizard App\" data-attachment-id=\"307\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img fetchpriority=\"high\" decoding=\"async\" title=\"The Price Wizard App\" width=\"250\" height=\"298\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/pfr.com\/WP1\/wp-content\/uploads\/cache\/2022\/10\/pwizv4\/555666150.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22298%22%20viewBox%3D%220%200%20250%20298%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">The Price Wizard App<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/pfr.com\/WP1\/wp-content\/uploads\/2022\/10\/PW-Create-Portfolios.png\" data-caption-title=\"Build Portfolios\" data-attachment-id=\"309\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Build Portfolios\" width=\"250\" height=\"434\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/pfr.com\/WP1\/wp-content\/uploads\/cache\/2022\/10\/PW-Create-Portfolios\/324523035.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22434%22%20viewBox%3D%220%200%20250%20434%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Build Portfolios<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/pfr.com\/WP1\/wp-content\/uploads\/2022\/10\/PW-Valuation-Explorer.jpg\" data-caption-title=\"Examine Fundamental Factors\" data-attachment-id=\"310\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Examine Fundamental Factors\" width=\"250\" height=\"237\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/pfr.com\/WP1\/wp-content\/uploads\/cache\/2022\/10\/PW-Valuation-Explorer\/3304182847.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22237%22%20viewBox%3D%220%200%20250%20237%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Examine Fundamental Factors<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/pfr.com\/WP1\/wp-content\/uploads\/2022\/10\/pw-past-performance.jpg\" data-caption-title=\"Backtest Various Strategies\" data-attachment-id=\"311\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Backtest Various Strategies\" width=\"250\" height=\"199\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/pfr.com\/WP1\/wp-content\/uploads\/cache\/2022\/10\/pw-past-performance\/1843565060.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22199%22%20viewBox%3D%220%200%20250%20199%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Backtest Various Strategies<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/pfr.com\/WP1\/wp-content\/uploads\/2022\/10\/PW-Heat-Map.jpg\" data-caption-title=\"Find stocks using a sector heat map\" data-attachment-id=\"308\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Find stocks using a sector heat map\" width=\"250\" height=\"210\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/pfr.com\/WP1\/wp-content\/uploads\/cache\/2022\/10\/PW-Heat-Map\/1125043634.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22210%22%20viewBox%3D%220%200%20250%20210%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Find stocks using a sector heat map<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Price Wizard\u2122 Video Library<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_for_Bloomberg_Technology_Overview.mp4\"><em><strong>Understanding the Price Wizard Technology (Video Tutorial)<\/strong><\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_for_Bloomberg_Tutorial.mp4\"><em><strong>Price Wizard Guide (Video Tutorial)<\/strong><\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_for_Bloomberg_Portfolio_Valuation_Tutorial.mp4\"><em><strong>Using Price Wizard to Value an Index or ETF Portfolio (Video Tutorial)<\/strong><\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_for_Bloomberg_Aggregate_Valuation_Tutorial.mp4\"><em><strong>Using Price Wizard to find Aggregate Valuation (Video Tutorial)<\/strong><\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_for_Bloomberg_Portfolio_Creation_Tutorial.mp4\"><em><strong>Using Price Wizard to Create Value Portfolios (Video Tutorial)<\/strong><\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_for_Bloomberg_Growth_Portfolio_Creation_Tutorial.mp4\"><em><strong>Using Price Wizard to Create Growth Portfolios (Video Tutorial)<\/strong><\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_for_Bloomberg_Factor_Analysis_Tutorial.mp4\"><em><strong>Examining Valuation Factors in Price Wizard (Video Tutorial)<\/strong><\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_for_Bloomberg_Past_Performance_Tutorial.mp4\"><em><strong>Showing Past Performance in Price Wizard (Video Tutorial)<\/strong><\/em><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Price Wizard\u2122 Document Library<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_for_Bloomberg_Guide.pdf\"><em><strong>Price Wizard User&#8217;s Guide<\/strong><\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_Chartbook_Example.pdf\"><em><strong>Price Wizard for Bloomberg Sample Chartbook Output<\/strong><\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_Flyer_Bloomberg.pdf\"><em><strong>Price Wizard for Bloomberg Flyer<\/strong><\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pfr.com\/files\/Price%20Wizard%20FAQ%20&amp;%20Hints.pdf\"><em><strong>Price Wizard Hints and FAQs<\/strong><\/em><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get Price Wizard on Tradestation:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/pfr.com\/WP1\/delivery\/tradestation\/parallax-market-timing-software-on-tradestation\/\" data-type=\"page\" data-id=\"283\">Parallax Market Timing Software on TradeStation<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sales &amp; Sales Support<\/strong><\/h2>\n\n\n\n<p>For Bloomberg products, contact Kris Kaufman:<br>phone: +1-425-868-2486<br>Teams: s.kris.kaufman<br>email: kkaufman@pfr.com <br>Bloomberg IB Chat at: SKAUFMAN<\/p>\n\n\n\n<p>The users guide for this product can be found <a href=\"https:\/\/www.pfr.com\/files\/Price_Wizard_for_Bloomberg_Guide.pdf\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Price Wizard\u2122 is a suite of industry\u2010scoped and multi\u2010factor neural network equity models that were pre\u2010trained to convert recently reported company fundamentals into a current estimated market price. It uses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-55","page","type-page","status-publish","hentry"],"jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pfr.com\/WP1\/wp-json\/wp\/v2\/pages\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pfr.com\/WP1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pfr.com\/WP1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pfr.com\/WP1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pfr.com\/WP1\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":16,"href":"https:\/\/pfr.com\/WP1\/wp-json\/wp\/v2\/pages\/55\/revisions"}],"predecessor-version":[{"id":1140,"href":"https:\/\/pfr.com\/WP1\/wp-json\/wp\/v2\/pages\/55\/revisions\/1140"}],"up":[{"embeddable":true,"href":"https:\/\/pfr.com\/WP1\/wp-json\/wp\/v2\/pages\/53"}],"wp:attachment":[{"href":"https:\/\/pfr.com\/WP1\/wp-json\/wp\/v2\/media?parent=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}